Waniya Manzoor manages every direct supplier relationship Libayah holds with Pakistani designers — from Maria b and Suffuse through to the smaller independent labels the brand sources from. She travels to Pakistan twice a year for buying trips: once for the spring-summer lawn season in February and March, and once for the autumn-winter formal and festive season in August and September. She grew up in a family where both her mother and her khala were deeply embedded in Lahore's fashion retail circuit, which means she has been reading the Pakistani designer market as a consumer, a family member, and eventually a buyer since she was a teenager. She knows which factories Mushq's embroidery goes to, which designers are actually direct-to-retail and which ones are routed through intermediaries, and which seasonal drops are worth waiting for and which ones are marketing over substance.
Ayesha writes the editorial content for Libayah the buying guides, the designer deep-dives, the occasion guides, and the collection breakdowns. She is a British-Pakistani woman who grew up in Bradford, which means she has spent her entire life navigating the gap between what Pakistani fashion content assumes about its reader and what that reader's actual experience is. She attended her first full Pakistani wedding cycle at age nine — Mehndi through to Walima — and has been to more since than she can accurately count. She knows what it feels like to show up to a Nikkah overdressed, to buy a piece that looked right on screen and wrong in the UK lighting of a Bradford banquet hall, and to find that the size guide for a Pakistani brand bears no relationship to what actually fits a body shaped by growing up in England. That experience is what she writes from.
Zara handles the part of Pakistani designer retail that nobody talks about honestly: what happens after the order. She manages every customer interaction at Libayah from the point of dispatch — size queries, return requests, authentication questions, and the occasional situation where a customer has received something that does not match what they ordered. She is the person who built Libayah's authenticity checking protocol, because after fielding enough questions about whether a piece was genuine, she developed a systematic way of verifying every item before it ships. She also handles the cases where customers have ordered from other sellers not Libayah and received replicas, and are trying to work out what went wrong. That exposure has made her one of the more practically informed people in the UK on what counterfeit Pakistani designer pieces actually look like up close.
